Elements of Strategic Marketing (Part 1)
There are no shortcuts to effective marketing.
The concept of integrated marketing communication prevalent today is simple in theory, more complicated to achieve in actual practice.
Elements of Strategic Marketing (Part 2)
It’s never enough to just present information to your audience.
Effective marketing is about relationship building that not only lets the audience know what you want them to think, feel or do but also lets them know “what’s in it for them”.