Your Marketing has No Future in the Status Quo
It should be no surprise that our world is changing dramatically every day. The news pummels us with it constantly in both heavy-handed and subtle ways. This reality has cautionary Marketing implications too: No matter how well you craft, express and maintain your...The Art and Science of Herding Cats
No matter your line of work, you have probably experienced the challenge of trying to herd cats. It is a near universal complaint about conducting business today for a lot of reasons. It’s especially hard to stay focused on the big picture objectives when you, your...Better Marketing begins
with a Communication Audit
No matter the business or organization – a law firm, a labor union, a trade association, even a manufacturer – the marketing of products, services or concepts is all about relationship building.
The objective is establishing trust that the interaction will provide value. We lay the foundation for that relationship by branding – communicating in a short hand way that creates a top-of-mind connection between the audience and what your business or organization is all about.
Living up to your Marketing Resolutions
The start of a new year provides the opportunity for a clean slate and moving forward on your resolutions. It’s also reality-check time.
A lot of businesses and organizations talk about change but many don’t really want to deal with it. In other cases, the best of intentions give way to daily demands and brushfires.
Make your communications purposeful
or don’t bother
A common mistake in business communication is being more concerned with expressing what you want to say rather than what your audience cares about and needs to know.
We live in a complex media world today where it’s possible to share valuable information from one to many in a split second and to make vast amounts of fact, figures, testimonials and other data easily accessible.